A blog that documents my life as an artist in Singapore, From work-in-progress, overseas residencies to exhibitions pictures to things that inspire, makes me tick and laugh.
Monday, August 17, 2015
I am thrilled to be part of "SG50 Penfolds Bin 28 Artist Collaboration" Launched AUG 2015!!
In celebration of Singapore’s jubilee year, Penfolds is proud to present the limited edition Bin 28 gift box, a result of a stunning collaboration with Singapore artist, Yeo Shih Yun. Enclosed with each specially designed box is a reprint of one of four commemorative artworks created by Shih Yun as part of the ‘Singapore Heritage Trees’ series. Inspired by four of Singapore’s oldest trees, Shih Yun’s creations are also representational of the Penfolds Kalimna Bin 28, the oldest Bin wine in the Penfolds portfolio.
In the creation of this commemorative series, Shih Yun ties together and hangs the leaves and branches of four trees that have been identified as ‘Heritage Trees’ and allows the chance movement of the wind to bring the paintings into existence. Each brush stroke made by the tree and wind is spontaneous, without the constraints of a limited visual vocabulary, creating drawings of absolute freedom and honesty. She incorporates a deep red into the black and white paintings, representative of the Penfolds brand and Singapore’s national colour.
The complete series comprises of ‘Angsana’, ‘Raintree’, ‘Saga’ and ‘Tembusu’ – each named after the tree of inspiration. There are four versions to collect, available at all Cold Storage and NTUC stores with a recommended retail price of S$50.
“This limited edition collaboration is reflective of how Singapore has bloomed into a progressive state, built upon rich heritage and strong values,” says Mr. Andrew O’Brien, General Manager of SEA, Japan, Korea & India, Treasury Wine Estates. “Incorporating Singapore’s heritage trees demonstrates the deep roots and strength of the nation, akin to Penfolds history and heritage that profoundly reflects Australia’s journey from colonial settlement to the modern era.”
Singapore artist Ms Yeo Shih Yun said, “I am honoured to be working with Penfolds, a brand that values true craftsmanship. The Penfolds Bin 28 collaboration was interesting to work on as I experimented with various ways to present the perfect encapsulation of Penfolds and Singapore in a unique and visually appealing manner. By combining wine with art, we are demonstrating that the Penfolds Bin 28 is more than just a bottle of wine, it is a reflection of creativity and true passion.”
The Penfolds Bin 28 offers a showcase of warm-climate Australian Shiraz – ripe, robust and generously flavoured. First made in 1959, Bin 28 is named after the famous Barossa Valley Kalimna Vineyard purchased by Penfolds in 1945 and from which the wine was originally sourced. Today, Bin 28 is a multi-region, multi-vineyard blend, with the Barossa Valley always well represented.